PaRa Music Launches ‘Bhojpuri Dhoom’; ‘Round Round’ Receives Overwhelming Response
Varanasi: PaRa Music has officially launched its new Bhojpuri music vertical, ‘Bhojpuri Dhoom,’ marking a significant step into the regional music industry. The company’s first Bhojpuri release, ‘Round Round,’ has been receiving an enthusiastic response from audiences across digital platforms.
The song features the voices of renowned Bhojpuri star Arvind Akela Kallu and popular singer Shilpi Raj, while actress Angel Liza has impressed viewers with her captivating on-screen performance.
The grand launch event witnessed the presence of artists, influencers, and distinguished guests from the Bhojpuri entertainment industry. Since its release, the song has been gaining rapid popularity among music lovers.
Speaking on the occasion, Rashna Pochkhanawala, Co-Founder and Managing Director of PaRa Music, said that Bhojpuri Dhoom aims to deliver high-quality and original content to Bhojpuri audiences. Pawan Sood, Co-Founder of the company, described the initiative as an important new beginning for PaRa Music in the Bhojpuri music space.
The lyrics of Round Round have been penned by Abhinav Pratap Singh, while Badri Nath Jha has directed the music video. The choreography has been designed by Mithun.
The company expressed confidence that Round Round will emerge as a major hit among Bhojpuri music enthusiasts and further strengthen the reach of the newly launched Bhojpuri Dhoom platform.
